Marketing Tool Box
Hi. I’m Carey.
I’ve been managing social media since 2007. If you’re just starting out in marketing, or even if you’re a seasoned veteran, I’ve compiled this list of social media and marketing tools for you.
I’ve included tools I use on a daily basis to create my content, experts I follow, and conferences that I go to. There are resources I use for design, and resources that I use for Live video. I’ve even included the tools that I use on my web sites for myself and my clients.
I am always in search of new tools. If you have a resource that is not on this list, please, send it my way!
I’d love to take a look at it.
Ogilvy on Advertising: Every marketing needs to have a copy of this book on their desk. Ogilvy has often been called the Father of advertising.
17 Books Copywriters Need to Know: Hubspot has compiled a list of copy writing books. You should read all of them. If you want to become a better writer or simply have a love of learning about the way words work, check out their list for copywriters.
The Elements of Style by Strunk & White: I first read this classic English manual in 10th grade AP English Class. It still sits on my desk, and I reference is often. Think of it as a manual for English grammar.
Bob Bly: Bob Bly is a copy writing consultant who knows how to write potent, compelling copy for landing pages, squeeze pages, web sites, e-mails, sales letters, and ads that drive clicks, conversions, and sales through the roof. Sign up for his newsletter and he’ll send you knew products, copy ideas, and content.
Interviews with top Copywriters: Clayton Makepeace interviews the world’s top copywriters and delves into their craft.
The Copy Cure: The Copy Cure is an online course that will teach you how to write copy for websites that sells, and increases conversions on your websites.
Content Creation Tools
Facebook Content Creation for Beginners: A step by step E-Book on what you need to know to start creating Facebook content. This guide will help you build a community. Learn about finding your voice, grammar, and types of content.
The Ultimate Guide to Content Creation in 2018: In today’s highly competitive world of digital marketing, it’s more than ever important to produce interesting and valuable content that people actually want to engage with. If you are aiming to create useful copy, you can start leveraging powerful tools that will help you make your content polished and professional-looking. This guide will help you get there.
How to Use Transitional Phrases to Keep Your Readers Sliding Down the Page: The primary purpose of every paragraph you write is not to make a point, or to build your argument, or to convey valuable information. It’s to get your reader to read the next paragraph. This article in Smart Blogger is full of valuable tips on how to write content that your readers will want to read.
Any book by Gary Vee: Gary Vaynerchuk started his digital career by creating youtube videos for his parent’s wine business and turned it into a milti-million dollar online company. Now he runs a successful agency, and has written many books on the subject of social media and marketing. I suggest starting with Jab, Jab, Right Hook.
Holiday Insights: When creating content for your client, using holiday trends that are going on through-out the world will help your pages stay relevant. I use holiday insights to find random holidays.
Social Media Tools
Social Media Examiner: The rules for social media are constantly changing. No matter how long you have been in marketing, there needs to be time in your day to read about social media, marketing, and business. Social Media Examiner is a great resource on the state of marketing and social media. They talk about new and emerging trends and tools, plus have loads of content on the basics.
Digital Marketer: Digital Marketer has a podcast, and online tools that can teach you everything from funnel creation, facebook advertising, content creation, facebook messenger and more.
Advertising on Facebook
Facebook Blueprint: If you need to learn more about Facebook advertising, start with the giant themsleves. Facebook’s offers free online training courses with tools you’ll need to help grow your business. Depending on your goals, you can pick a path, and even get certified.
Ad Espresso: Optimize your Facebook ads with the help of Ad Espresso. Start with their 6 easy steps to become a facebook ads pro, including dos and don’ts an intro to custom audiences, and more.
The Conversion Marketers Guide to Landing Page Copy: Copy is so pivotal to the success or failure of your landing page that it’s easy to take it for granted. No matter how valuable your offer or beautiful your design, it’s the actual words on the page that will ultimately persuade prospects to click, or drive them to bounce.
On the Grid: The Defentitive Guide to a website that works.
Get Up Lift: Free resources to optimize your website. Talia Wolfe is a CRO genius, and her website is full of content that will teach you how conversions works.
Conversion Sciences: Conversion Sciences is a data driven conversion agency that helps makes businesses more profitable.
Facebook Live Resources
Switcher Studio: Take your Facebook Lives to a new level, by adding lower thirds, logos, and branding to your screens. You can also split screen, and tape, replay with this fun little app.
Local Marketing Tools
Moz. If your business has multiple locations, you’ll need to mangage those locations on the internet. Moz does a great job at managing local seo. They also have products for keyword research and link building that I love.
Vectorstock: I use vectorstock for royalty-free easy to use vectors and graphics. They have banners and frames, icons, and more.
Colourlovers: Colourlovers helps me find HEX numbers for colors that I need to use in my designs. When you searchfor a color that you’re looking for colourlovers will reccommend pallates that desingers have created. Each pallate has complementary colors, so not only can you find the color that you are looking for, but limitless design options too.
DaFont: DaFont has an archive of freely downloadable fonts.
Fontspring: FontSpring also has great fonts, but they do have a small fee. Totally worth it though, if you love fonts like me.
How to Stay Organized
Airtable: Airtable is my go to for creating editorial calendars, that can be easily shared and managed with many people. The color coding makes spreadsheets easy to read, and share with your clients. A must have. Plus basic plans are free to use.
Google Drive: Create files for each client, and share all important items in there, along with a back up hard drive. It helps to have items on the cloud, so that you don’t have to carry a hard drive with you where ever you go.
GoDaddy: GoDaddy has been my go to domain provider for all of my URL management for over 10 years. GoDaddy sends automatic reminders on when your URL’s are due to expire, and they are fairly easy to work with. They have a WhoIs search bar directly on their site, and they show you all of the other possible URL’s that are available. Please use GoDaddy to register your URL’s.
InMotion Hosting: InMotion hosts all of our sites. They are very easy to use, have 24/7 Tech Support, and offer access to private servers. We’ve only gone down a few times in the 10 or so years that we’ve used them. If you do go down, they’ll get you back up and running in no time.